Profit Comes From Repeat Customers


Profit in business comes from repeat customers—customers that boast about your project or service, and that bring friends with them.

— W. Edwards Deming, founder of Total Quality Management (TQM) movement

Repeat

In this issue:

  • Finance/Accounting: Get More Out of Your CPA Relationship
  • Sales/Marketing: Maximizing PR and “Free” Marketing
  • ACA (“Obamacare”): Employer Mandate Delayed, but…

Finance/Accounting: Get More Out of Your CPA Relationship

Brian Hamilton in Forbes Magazine recently raised the bar for entrepreneurs in their use of their CPAs. These are the very things Strombeck looks to bring to the table with each business owner client. Hear someone else’s take on it in Forbes: How Entrepreneurs Should Use Their Accountants.

Sales/Marketing: Maximizing PR and “Free” Marketing

If you build it, will they come? And at what price? Free PR can help make the cost of customer acquisition significantly lower if it’s done well. Here’s a little help on PR from a Stanford Professor: Vivek Wadhwa: Why PR Is Your Best Marketing Tool—And How To Do It.

ACA (“Obamacare”): Employer Mandate Delayed, but…

So you’ve probably heard about the delay in the Employer Mandate which was announced on July 5th 2013. To date, however, they have not rolled back the individual mandate. So what’s the impact? Here’s a nice summary: CNN Money: Delay in Obamacare – what you need to know.

ProfitMatters is a Strombeck Consulting CPA’s service to provide instruction, inspiration and impetus for you, its business owner clients. Be sure and call your Strombeck CPA Advisor for needs and concerns you have about your business. We’ll help you get it taken care of.

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